The Al Ghurair family, a cornerstone of Emirati business history, is now making a bold push into Dubai’s ultra-luxury real estate market. Known for diversifying across manufacturing, finance, and retail, the group is leveraging its deep roots and long-term vision to redefine what high-end living means in the UAE.
A New Chapter: Al Ghurair Collection & Wedyan
Their new super-prime residential line, Al Ghurair Collection, makes its debut with Wedyan, a landmark waterfront residence along the Dubai Canal.
-
Designed by Kengo Kuma, the globally acclaimed Japanese architect, Wedyan blends architectural elegance with natural inspiration: its façade is inspired by the rhythm of water and sand.
-
The tower spans 46 storeys and offers 149 residences, including 3–5 bedroom units, full-floor penthouses, and a three-storey sky villa.
-
Some units even feature Japanese teahouse–inspired pavilions — a serene architectural touch rarely seen in Dubai.
-
Luxury amenities include wellness areas, Pilates studio, sky gardens, and private treatment spaces.
Beyond Wedyan: Expanding Real Estate Ambitions
-
To spearhead its growth, Al Ghurair launched P.O.B1 Properties, a new development arm under Saif Al Ghurair Real Estate (SAGRE).
-
Their first project under this division is Serenova, a community-driven mid-rise development in Dubai Silicon Oasis.
-
The group is also developing 4-bedroom luxury villas in Al Barsha, reflecting their commitment to high-quality design, open layouts, and family-oriented living.
What This Means for Dubai’s Luxury Real Estate
-
New Benchmark for Super-Prime Living: Al Ghurair Collection is positioned as “the most exclusive expression” of the family’s legacy, targeting discerning buyers who value design, heritage, and craftsmanship.
-
Architectural Innovation: Collaborating with Kengo Kuma puts Al Ghurair right at the intersection of global design and local prestige.
-
Strategic Growth: Through P.O.B1 Properties, Al Ghurair is diversifying its real estate footprint — not just ultra luxury, but also smart urban living in upcoming neighborhoods. Al Ghurair Group
-
Sustainability & Value: Their real estate strategy emphasizes socially responsible development, energy-efficient design, and long-term value.
Challenges & Considerations
-
Luxury Pricing Risk: Upscale projects like Wedyan must maintain exceptional quality to justify high price tags.
-
Market Competition: Dubai’s luxury market is crowded with many world-class developers — Al Ghurair must differentiate through design and heritage.
-
Execution Risk: Delivering architecturally ambitious projects (like those by Kengo Kuma) requires precision, cost control, and long-term commitment.
Conclusion
The Al Ghurair family’s entry into Dubai’s luxury real estate arena is more than a business move — it’s a legacy statement. With Wedyan as their flagship and expansion through P.O.B1 Properties on the horizon, they are combining decades of experience with fresh innovation. For buyers and investors, this marks a new opportunity: super-prime design, architectural authenticity, and a long-term value proposition rooted in one of Dubai’s most respected names.
